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Eight for Eight and Counting
MIAMI BEACH - October 14, 2009 - The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2009 Marine Industry CSI Awards. A total of 70 boat and engine manufacturers were recognized for excellence in customer satisfaction, as part of NMMA's Customer Satisfaction Index (CSI) program.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2008 and March 31, 2009. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, an impressive 60,000 customer responses were collected.
Manitou has received this award every year since its inception, eight for eight and counting.
